My friend Mike just brought these interesting looking ads to my attention. The ads say: “Engineered for a lower impact on the . The Lowest CO2 emission car range in Europe.”

(click to enlarge)

While I get it (and no, I’m not one of those that thinks that actually thinks were hurt during the making of this . Get real, folks.), I’m not sure it’s the best way to advertise that you’re . I can just see the round table on this one:

“Hey! I have this awesome ! What if we Photoshop some getting into car accidents — side-swiped by tractors! Head-on collisions! Then people will know we’re serious about the .”

I think that if I saw these ads in an art gallery I’d think they were cool, but seeing them as part of an just doesn’t sit right, though I’m not entirely convinced they’re wrong, just… not the perfect fit.

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